Key points
This indicator measures residents’ rating of their sense of pride in the way their city/town looks and feels. Baseline data for Waikato regional communities was collected through the 2007 Waikato Community Outcomes Survey commissioned by MARCO and Choosing Futures Waikato. The survey was repeated in 2010. Respondents were asked: ‘Using the scale where 0 = strongly disagree and 10 = strongly agree, how strongly do you agree or disagree with you feel a sense of pride in the way your District looks and feels?’.
- Survey results show that most Waikato residents feel a sense of pride in their district or city.
- In 2010, three quarters of the respondents (75%) agreed with the statement ‘You feel a sense of pride in the way your district looks and feels’.
- There was some variation in the level of agreement based on where the respondent was from.
Respondents' sense of pride in the way their district looks and feels – Waikato territorial authority areas and New Zealand average

Source: 2007 and 2010 Waikato Community Outcomes Survey (International Research Consultants Ltd/MARCO); Big Cities Quality of Life Survey 2008.
Note 1: The Agreement Index for New Zealand was calculated as a weighted average index from a five-point scale. Results for New Zealand come from a different source than the other results and may be influenced by methodological differences. For these reasons, comparisons with the New Zealand figures should be interpreted cautiously.
Note 2: The 2010 survey sample included 70 interviews for most districts (100 for Hamilton) but only 21 for Waitomo and 8 for Rotorua. The 2007 survey used a similar sampling method. Hence, the results for Waitomo and Rotorua should be treated with particular caution.
What agencies are doing
Information currently being collated.
What you can do to help
Information currently being collated.
More information
More detail on this indicator, including how and where this information is collected, is available here.
What we want to achieve
The community outcome we are seeking to achieve by improving residents’ rating of their sense of pride in the way their city/town looks and feels is:
- We are proud of our region’s distinctive identity, its strong Maoritanga, and its rich and diverse natural and cultural heritage.